top of page
Writer's pictureOliver Hancock

The Guardian Case Study

The Guardian is a left-wing tabloid paper that was first published in 1821.

It is not a profit driven newspaper because it doesn't have a commercial owner, instead, its owned by Scott Trust. The guardian is huge online and has received 1 million online subscriptions this year.

The guardian has 3 little pigs inspired advert which presents the guardian as a huge social voice that has the power to change laws and start protests. This advert further reinforces the guardian's engagement with their audience.


0 views0 comments

Recent Posts

See All

Comments


bottom of page