The Guardian is a left-wing tabloid paper that was first published in 1821.
It is not a profit driven newspaper because it doesn't have a commercial owner, instead, its owned by Scott Trust. The guardian is huge online and has received 1 million online subscriptions this year.
The guardian has 3 little pigs inspired advert which presents the guardian as a huge social voice that has the power to change laws and start protests. This advert further reinforces the guardian's engagement with their audience.
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