Tabloid paper (The Sun)
Huge images
Soft news (sport, celeb gossip, royal family)
Short articles- low level English minimal amount of text.
Stereotypes
Lots of adverts (aimed for the target audience) Large headlines
Sans serif font- large font, bold, capitals
Lots of bright colors
Social demographic of C2, D and E.
Puns and jokes
Broadsheet Paper (The guardian)
Serif font
Text in columns
Formal "high register" language
Few pictures and they tend to be smaller than those from a tabloid
Front page is rather plain
Content is political, serious, intellectual
Facts and figures give articles a well-researched and trustworthy tone
ABC1 demographic
Softer news if often in a separate insert
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